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Overview

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Academic contacts

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Offerings

KAPLAN-SGP-TJA-MIXEDMODE-2027-2027

KAPLAN-SGP-TMA-MIXEDMODE-2026-2026

KAPLAN-SGP-TSA-MIXEDMODE-2025-2025

KAPLAN-SGP-TSA-MIXEDMODE-2027-2027

MURDOCH-S2-FACE2FACE-2025-ONGOING

MURDOCH-S2-ONLINEFLEX-2025-2026

MURDOCH-S2-ONLINESCHD-2025-ONGOING

To view more information about assessments, contacts and learning activities specific to one of these offerings, please select an offering from the drop-down menu above.

Enrolment rules

Enrolment in a graduate-level Information Technology course or Graduate Certificate in Business Analytics (GradCertBusAnalyt) . No specific unit prerequisites, but some familiarity with fundamentals of programming and database theory and practice would be helpful.

Other learning activities

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Learning activities

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Learning outcomes

1.

Analyse scenarios and case studies to identify appropriate analytics approaches in business decision making.

2.

Explain and give examples of the use of business analytics in contemporary organisations.

3.

Demonstrate proficiency in the use of a range of relevant analytics tools and techniques.

4.

Communicate findings of data analysis visually, in writing and orally.

5.

Work collaboratively to apply analytics approaches to create a business analytics environment that will support decision making.

6.

Critique business analytics outputs in terms of their relevance and effectiveness.

7.

Understand ethical considerations while analysing data for business decision making.

Assessments

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Additional information

Unit content:

The unit will cover a broad range of topics based around these primary business analytics themes; data, analysis and presentation. Some topics include - 1. Introduction to Business Analytics 2. Decision-Making and Support 3. Data in Business 4. Data Visualisation best practices 5. Ethics in Business Analytics and 6. Presentation of Business Analytics.